TPM posted:After reading that article as I suspected I think the exclusive term refers to wearing apparel and that would be across the board with all sports in a program,with exception and not equipment included.
I think that New Era is usually the preferred cap company for most teams.
I am going to throw this out there, but I think that equipment companies are coaches choice, and many get a bonus for choosing that company. This is how many supplement their salary.
In basketball a sneaker contract can be a six figure supplement for the coach.