I started down the same path with NCSA, signed up for the profile and started getting calls from their sales guy- let me say first that everyone I spoke with was VERY nice, professional and respectful and want to do what they say they will do, but they do want to get paid for their efforts. We spoke to their regional sales-somebody-or-other for about an hour and he went through a "roadmap" of college recruiting, and wanted us to write everything down so we could follow the checklist. It was very sound, but generic advice (you can get all that and much more here!) Once you sign up for the free profile they will send you tempting emails like "A Coach has looked at your profile! Pay us some money and you can see who it was!". In the end we did not pay for their service, but instead found another site called berecruited.com They also offer a nice professional looking free profile, but with more options to continually update stats, add videos and there's a blog feature too. And from what i see they do have coaches search for players (but they tell you who those coaches are and from what schools). The schools that search "organically" were mostly Jucos and the like, but what I found to be most beneficial is using the link to the profile in recruiting emails. Several D1 coaches have viewed his profile, I'm pretty sure as a result of the emails and not directly from the site.