It is common. My son was unfollowed by several after making his announcement. They have so many recruits they are trying to keep up with that it helps them to reduce their social media feeds to the recruits that are "still in play" for them.
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When you block a person, they can no longer invite you to a private message or post to your profile wall. Replies and comments they make will be collapsed/hidden by default. Finally, you'll never receive email notifications about content they create or likes they designate for your content.
Note: if you proceed, you will no longer be following .