You're not behind by a longshot.
So, I've been on this site for a while, and met a lot of people that have shared their college recruiting experiences. There are at least two stages of "planning" that eventually happen with just about everyone in the recruiting process. Initially, you and your son don't know where to start in this college recruiting puzzle. You go to all kinds of places, showcases, camps, tournaments...this is the (initial) default plan. These experiences matter because they are going to help you develop the real plan later.
You listen to the travel coach, high school coach, researching and begin reading posts and asking questions on HSBBWeb. You get feedback on your son's skill level from the aforementioned showcases, camps, tournaments, and baseball people. You'll begin to put the pieces together and listen to your son very closely on what he wants to do. Then (phase two) you really begin developing "the plan". At this latter stage, you're now targeting schools based on your son's feedback and datapoints ; skill level, academics, financial, location, relationships, specialization, etc.... You work the plan over and over and over. Again, as a 2023 you are not behind by a longshot.
As always, JMO. Best of luck!