So here's a thought — don't pay the kids for their likeness, but also don't allow others to profit off of it. Right now people who make video games, jerseys, etc., get to make money by using the likeness of top players. The kid gets nothing out of that. At the least, a player should own the right to how his image is used — not the NCAA, not his college, and not Nintendo.
I think this is an interesting conversation to be having. I think the state legislator is right, the NCAA has had an opportunity to do something with this and has done nothing. Maybe having a three year deadline will light a fire.
They're getting a 200k + education, healthcare, meals, housing, etc, and the biggest showcase platform in the world to display their abilities so they can land sponsorships once they turn pro. They are definitely getting something out of it. That is the trade off. You can have all that but you can't sign autographs. College sports are optional, kids agree to those terms because they are better than playing pro ball abroad.
I see kids from Michigan, Duke, and UCLA complaining. How many of those kids would have been accepted to these schools if they did not play a sport? That alone is enough to offset the complaints.
FWIW the NCAA video game series was discontinued over 5 years ago.