If this were to stick it is going to become a problem. Are schools going to have to pay their athletes to hang a billboard or show up on a schedule with the team picture on it? What about the school website? Can ESPN cut a promo of Clemson vs Alabama without paying Tua and Lawrence? What about unreported taxes? Wait until your star RB is under investigation for tax evasion. I don't see this sticking, but CA is trying to turn the opportunity for athletes to receive a free education into a bidding war. For those who think athletes will flock to UCLA and USC - who is cutting them the check when they're not playing other NCAA teams? When they can't play in March Madness? They lose value without the NCAA unless the NCAA were to dissolve altogether.