If this were to stick it is going to become a problem. Are schools going to have to pay their athletes to hang a billboard or show up on a schedule with the team picture on it? What about the school website? Can ESPN cut a promo of Clemson vs Alabama without paying Tua and Lawrence? What about unreported taxes? Wait until your star RB is under investigation for tax evasion. I don't see this sticking, but CA is trying to turn the opportunity for athletes to receive a free education into a bidding war. For those who think athletes will flock to UCLA and USC - who is cutting them the check when they're not playing other NCAA teams? When they can't play in March Madness? They lose value without the NCAA unless the NCAA were to dissolve altogether.
Good questions, not gonna lie. But there are 3 years to develope a framework to figure this our. California will not be the only state to enact these laws, many others are already proposing similar legislation. I think the NCAA will end up caving, but not without key states like California, Florida and New York passing these laws. And don’t forget the power of the protest. If athletes in other states see their peers being able to make $$$, there will be pressure to get them on par. Certainly not perfect now, but when you see how much $$$ the NCAA and gambling make on college sports, I don’t have a problem with these kids getting a piece of the action.