The reason this is so hard for most is because it shouldn't be about one or the other and many make it that way. The decision should incorporate many different things.
I won't deny son leaned very heavily on one school because of the pitching coach. He had only two schools he was seriously interested in, his choice was made after his official visits, we told him to take the coaches out of the equation. He actually liked his future teammates at one school better than the other, the campus, small class sizes and location. That was the tie beaker for him and very important.
Official visits serve a purpose, JMO.