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Content in emails to coaches

Hi,

My '22 is beginning the process of sending email to coaches to introduce himself ahead of showcase tournaments this summer. I know it's early but he plays up in some u18 tourneys and his teammates will at least be getting looks so he might as well start making contact.

For content, he has a quick intro about his interest and who he is including his academics and basics on size, position. Recently PBR did a scout write-up on him after watching a high school game (varsity). He didn't even know they were there. Assuming coaches aren't really reading those things on the PBR site, should he copy it into his emails? Linking to it would only work if the coach has the PBR subscription and bothers to click through.  Or is embedding it in the email too much? He doesn't want to look like he's bragging. Self-promotion is tough...

Thanks 

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