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Reply to "Content in emails to coaches"

I am an email marketer by profession.  I can tell you that the only thing you should worry about at first is the subject line.  Be concise, but put the most impactful info there.  Remember, they get 100's of emails a day, why should they open yours?

Then, organize the content of the email and be brief.  Not wordy.  99% of the time coaches will open on their phone, so you don't them scrolling and scrolling.  Focus on the facts and provide links to relevant articles and video.

My 2017 tested subject lines on coaches of schools who he wasn't interested in before sending the optimized version to the schools he was.  It's just good marketing.

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