The things I personally want to see in a club:
1. A focus on player development, rather than on W's. This includes good "teaching coaches".
2. A schedule that includes the toughest competition to be had.
3. Good exposure provided at the appropriate age levels.
4. Reasonable roster sizes.
5. One high profile tournament (e.g., JO, WWBA) included in the schedule that will provide the players with some great experiences and memories.