As far as making big money.....let's assume 6,000 people per game x $12/ticket x 35 home games/year. That's $2,500,000 year in ticket revenue. Figure $5/person/game in concession profits that adds another million, so that's $3.5 mil in revenue. Sure, there are no more than a dozen teams doing these numbers regularly, but that's pretty good money when you're only giving out 11.7 scholarships. For schools like that, paying a third coach $50k isn't going to break them