There is a user here who may not check in often these days. I don't mean to speak for him, but reading his posts, it sounded like the very, very successful baseball program in CA his son joined was very much like Adbono described, though in this case more about building a powerhouse program at all cost than about increasing the school's enrollment:
...they also over-recruit and use athletics as a means to increase student population & revenue. Take a look at the roster numbers. Any school that has a JV baseball program is guilty of what I just said. They also like to bring in proven Juco guys. It's a numbers game there so you better know what you are getting into.
Baseball-wise it did not work out well for this user's son, though last he posted he was very happy at the school as a non-player --- which leads back to one very important bit of advice that is give often here: go where you would be happy to remain without baseball.