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Reply to "GPA's aren't what I thought they were..."

One more thing. I can assure you that in addition to "big data" being paramount re: college admissions, so is the concept of "supply vs demand". Outside of the HPYS of the world (e.g. Ivies),  if a family is looking for academic aid/merit aid (i.e. money that will not have to be paid back), then you have to look at colleges that are "enticing" your type of student to attend. FWIW, in my practice, that one approach has generated tens of thousands of dollars of merit aid. For some, unfortunately, such tuition discounts still aren't enough...

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