I don't know how much impact my son's social media impacted his recruitment, but I feel it had minimal to no impact. I know one of the schools that recruited him was purely his coach reaching out to them about him. The other two schools, one which he ultimately decided upon, was from him reaching out to them. (Keep in mind that he reached out to a lot and a lot of those emails were never acknowledged). We made sure to take plenty of video and created a website of the videos. We're pretty sure that's what was utilized for his recruitment because he was offered a scholarship without being seen in person. Since committing to a Juco, we have noticed that some coaches have started following him, so we imagine it's a way for them to keep an eye on him for down the road?
The other thing he did to get college coaches attention was attend a showcase where he did end up on the leaderboards for multiple things.