Neither of my kids used social media for recruiting. Their coaches were promoting them heading into events. They felt it was all they needed. Despite this my daughter was discovered and attended a softball program not on her list.
She over performed that weekend. She performed well enough the second tournament they checked her out. The program was a little bit of a reach. She was a fourth outfielder for four years. But she played at least two thirds of the games each season, enjoyed the environment and the college.