The article precisely makes my point.
Players have to be pro-active to take their skills to the coaches of the schools of interest to them and the player has to take control of his own future. It is highly unlikely that coaches are going to travel to see a player and players should have a web page too. Perfect Game and Illinois High School web have options allowing players to develop their own web pages.
Marcus Jordan recognized he needed to take his game to a higher level to attract the attention of coaches. He traveled to play accross the country to be seen. Playing quietly is not going to get anyone's attention. Jordan is striving to improve his skills and is continuing to learn and to be seen.
The bottom line is that very few roster spots are available. Players need to work hard to stand out.