When my son was being recruited, the grades and SAT/ACT scores were asked by everyone who called, without exception.
With so few athletic scholarships to give out, they always started with the academic $ and tried to close the gap with the athletic.
Same thing is happening now with my daughter. If you keep yourself healthy academically, a lot less comes out of pocket!
Also, coaches always remarked that they liked to give athletic $ to kids they felt would keep their end of the bargain in the academic side of it all.