One never knows where the name gets picked up
My own son got his call based on a few coaches having a Saturday beer together and talking baseball and recruits---one coach said he was looking to bring in a freshman outfielder not that he had signed the JUCO players he wanted--my sons name came up, that night he got a call then the visit and then the deal all on another coaches recommendation.
One can never tell how it happens-- but you gotta make sure the name is out there--we marketed pretty heavy and hard