It was showcase, instruction, and games.
My guys did a couple college specific camps. These are primarily money makers for staff members. While ND was recruiting my oldest, we really did the college camps very early in the process for the showcase experience in a low cost, off the radar setting. UCSB out here fit the bill perfectly for that as it was about $100
For instruction, we really liked Doyle in Florida which is not a college camp but is purely instruction and games
Later in the process, my oldest did "college " camps at a specific school only if multiple schools from his vetted list were there, e.g., Harvard winter camp