I agree with TPM. It sounds like a "Junior Day". In our experience a "Junior Day" is an event hosted by both Admissions, Academic Programs and Athletics. Food and overnight accomodations were provided for all prospective students which is how I think they get around the NCAA restrictions. Athletes were allowed to spend time with their respective teams, talk to coaches, spend the night with a possible future teammate, listen to presentations and talk to Deans. For us, it was the red carpet because it involved all aspects my son was interested in. We learned alot about various academic programs, got a real sense of the social life and spent time with the baseball players away from the baseball field.
