quote:In the end, no college coach really thinks their school is the only one the student is applying to, do they?
That's certainly true, however when your son makes first contact the coach he should demostrate that he knows something about their program...... that stands out to him. I am also not sure asking for recruiting/camp material is necessary as most programs have that info posted on their website and might wonder how interested he really is if he didn't see the brochure on their web page.
I will admit the whole letter writting thing never really worked for my son so the value of my opinion/advice maybe suspect, but I think sending out mail merge letters can lead to "memorable" problems such as using a fired coaches name, coaches name of the wrong school etc, including a sentance about another school etc....I also think you have information overload by keeping track and rating/ranking 200 schools which signficantly increases your chances of making multiple errors and using stale dated info in your mailmerge documents.
Good luck