Showcasing has become an industry. There are a lot of people jumping on board to take advantage of parents ignorance (uninformed, inexperienced) and fears of falling behind. Other than most major D1 prospects and maybe half of mid major D1 prospects everyone else will receive offers the summer after junior year.
Come to understand your son’s potential. Know his metrics. Then figure out where he fits and his timeline. There’s nothing wrong with gaining some showcase experience and get on the radar screen the year before go time. Chances are if he falls in the early group name travel teams will pursued him.