TR:
That's exactly what it means, especially if you are the coach and you are speaking directly to the media and you understand from the start that you are representing your entire school, not just yourself.
But do the math yourself. Cochell is 65. IF he grew up in the south, that would have been in the 40s and 50s. The south was an extremely racist place when I grew up there in the 60s. In the 40s and 50s, it was nearly the entire nation. I'm not surprised at what he said and I don't doubt he meant it, which means he had absolutely no business coaching at a state university supported by dollars paid by taxpayers of every race. I guarantee it wasn't the first time he made such remarks, either.