Fungo is better at explaining some things better than I. I think I needed to explain further sorry.
First of all, your son will talk to friends and probably find out that many have received the same interest! They are smarter than we think. What I meant was, when your son opens a letter and is excited, not the time to go into the "you are one of many".
What I meant was to let your son enjoy the moment, whether he gets a letter from his favorite school, or one he never expected to hear from. It's not tht time to get into the harsh realities of recruiting. JMO. Without getting caught up in the hype, let him realize that he is very lucky to receive interest at this time and use it to his best advantage. Whether that means doing better in school, on the field, it a good time to feel good that there may be a possibility of playing ball beyond HS.
Actually I think most of them don't make a big deal about it anyway, just their parents!
Hope that explains my comment.