Agreed with BBallfan. My 2016 committed about a month ago. Prior to he was pursued by a couple of schools where I would say he was "recruited". Both of those schools asked that he call them through his travel contacts. That was how it all really started.
All the rest of it was just noise. Camp invites, mass email, etc.
That is not to say don't reach out to schools he is interested in, he most definitely should, but you will know when he is being recruited IMO.