It's hard to keep it all in perspective, this so-called "recruiting process". The process is filled with expectations, uncertainties, successes and failures. You may end up somewhere that was not your destination. It is not unlike so many other things in one's life, a new job search, a new home or new partner. What is certain is that the simpler you keep the process the easier it will be on you.
You have less control over the eventual outcome than you think. There is a school for every player that will fit nicely and rather than trying to drive the process, a better plan is to let the process drive you. These feelings will be stirred up with the arrival of each letter of interest, each phone call, each campus visit, each time you pay a bill related to travel and expenses for the "recruiting process". You have to confine your thoughts to your own player. Comparisons to other players will only cause you to clench your fingers tighter around your own son's process. You need to have a loose grip, willing to allow a change in destination. You are more along for the ride than you are the driver.
Take the steps necessary to keep the process moving. Do whatever is needed but don't help too much. Don't let your preferences take over the whole process and never let your emotions direct the gameplan.
These are my opinions upon reflection. Certainly they are not meant to supercede others suggestions.