One of the best "gifts" a parent can give her/his baseball-playing son is the understanding that an ambition to play beyond high school doesn't stop at developing as a player; or, even at also becoming an accomplished student in the classroom. Accepting responsibility for a sizable chunk of one's recruitment is an important sign that the player is truly dedicated to achieving his dream and mature enough to step up to the task of having a significant hand in determining where he ends up after high school.
As a parent, work consistently to get your son's buy-in to this approach and, collaboratively, figure out which pieces of the recruitment process he will have a major hand in. Establish clear areas of responsibility, along with reasonable checkpoints measuring effort and progress.
Those who have taken this approach are often amazed at how additionally "vested" the player becomes in the college/program search process, as well as how quickly they mature into a principal role in that process. It's often observed that, compared to their peers who either aren't being recruited for athletics or who allow their parents to do all their work for them, the ones who assume major responsibility are much farther along at every stage and end up with a higher probability of satisfaction once the college choice is made.
Meanwhile, you can believe that college recruiters take notice when it's apparent that the player has stepped up and assumed a substantial amount of responsibility for his college search and attendant recruitment process. It's a reliable sign of commitment and maturity.
Conversely, it's a consistent "red flag" and turn-off when they detect that a player's parent has assumed the role of "agent" on behalf of their baseball-playing son. In addition to making them wonder about the player's own maturity level and degree of dedication to advancing in the sport, they tend to associate "boosterism" with related tendencies that cause them to be prying voices if the player makes it to their program.
Best of luck to your son, and enjoy the ride!