Social Media for recruiting

Is it crucial for a player to have social media accounts for recruiters to communicate through and check in on players? A friend's son has no social media account but was told to create one so that coaches/recruiters can check in to see how he is doing and find out where he is playing. Apparently there was a college coach who took interest in his son and talked to his team's head coach. That is when he was advised to create some social media account for people to check in on him.

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