For our 2024, Twitter has been pretty useful as far as getting some attention and getting videos out and as using as a reference to find video when communicating with schools. Our son is not a big social media user and post very little. He mostly retweets stuff about his friends and teammates and what others have tweeted about him. I don't agree with the above comment that social media "makes zero imprint when it comes to recruiting" as I know it personally has been helpful in our 2024's recruiting journey.
So, as long as it's not obnoxious and the posts are truthful, social media can be a good tool!