Don't know how it is done everywhere else, but 1 program that I have been around alot used to approach their upper classmen and ask them to give up either all or part of their scholarship money.
Now, when you win like they did, you can do that and kids stay loyal to the program. Obviously, that approach would not work everywhere. This place is very unique, and believe it or not, it worked out more than it did not. Oh, it is a state school and is very, very inexpensive to go there if you are in state. There, 11.7 went a very long way.