- "I think, is not necessarily how they look, but how good is the content and is it regularly updated."
Absolutely slam, bam, ringy, dingy, pass the mustard, B-I-N-G-O! You are so right jemaz! And your comment on having someone keeping it current is spot on too...actually crucial to the site's success.
I would suggest to you coach that you find someone responsible and willing to take on this task...perhaps a committee or at least more than one person? Spread the load around...and the praise too if earned. Maybe it could be a continuous assignment for one of the computer classes or something the newspaper staff could do. Get 'em jazzed to do it!
Let us know how it turns out.
"Have you seen our new sports website?"...
.