The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great of the Greek Godess Nike and courageous warriors. According to legends, a Greek would say, "When we go to battle and win, we say it is Nike." Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes.
Nike is complimented by its mission of ‘bringing inspiration and innovation to every athlete in the world’. Simple, Fluid and Fast. These are the words used to describe the “Swoosh” .