After just going through the recruiting process again with my son, the big NIL difference maker, especially in the SEC, is the collective for the school. It was mentioned earlier about "how much will these kids actually make, a few hundred". I will tell you this, most of the big schools are not (and are not supposed to be) giving a set in stone number of how much you will get if you come to that school. But they are giving you a range of what the NIL income was for their team. The basement for a lot of these schools was $6k-$8k and that was in part because of the school's collective.