@K9 posted:The value of the school is in the brand and the equity that is built into the brand. So why can't other brands sponsor teams? How long before the Duke Blue Devils are playing the Nike Stars?
@K9
I apologize for not understanding your point.
Nike and Adidas are the largest suppliers of athletic gear to D1 athletic programs. Everything from their shirts, shorts, shoes, uniforms has their logo on it. Not only do they supply athletic gear, coaches have contracts and get lots of $$ money to spend for themselves on gear besides what is provided at work.
Yet athletes never received a dime for wearing the sponsors gear. Now some of that has changed and I have no issue with athletes receiving money, but more so for what reasons.
JMO