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The NCAA cow towed to the student athlete council and responded on emotion without using any rational thinking or common sense about the consequences. It was a very poor decision all to make people feel good. But that’s how we do things these days.

Unless something has changed for non-revenue sports, hasn't it always been about how to increase school enrollment? Overall enrollment provides simple revenue (tuition, room and board). 

The governing bodies are just the supply chain for Human Capital Management.

Indentured is a good book about the NCAA.

https://books.google.com/books...html?id=UO5AtwEACAAJ

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