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What goes in a good sports story?

So as you may have learned, my husband and I operate an online newspaper serving our community. My very first job in newspapers was as a sports writer (almost 40 years ago) and I got fired because I didn't know anything about sports. 

We launched our site a year and a half ago and still are trying to get a handle on how much time and attention to pay to high school sports, and I'd like your imput.

With all the stats often available online, and schools sometimes Tweeting out a play by play, what do you want from HS sports coverage? Do you want a play by play? Action photos of the games? comments from coaches? Comments from players? Would you rather read profiles of the players or fans or coaches or game coverage?

What do you want to read, what will COMPEL you to read?

Please keep in mind that I am further hamstrung by you folks drilling into my head that parents shouldn't talk to coaches. My kid is now two years out of high school and I interviewed his HS coach the other night, who finally said, you know, it's okay to call me and ask me stuff now. It's not about your kid. 

Anyway, hope some of you will respond and serve as my own little focus group. Thanks in advance.

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