What I don't think anyone is getting here, is that there just isn't the money to do both. Most schools run at a deficit when it comes to sports, where does the money come from if you have to pay the athletes?
Amateur athletes are not employees, they are given the choice to play, go to school and not play, or get a job....does not sound like a captive situation to me, and certainly not in need of picketing, and unions. If you can provide financial reports of huge profits AFTER ALL sports are funded, both male, and female, then we can talk about income redistribution. Until then, I don't see it happening.
You've got it wrong - money is not the issue for the schools. This is about total control over the student athletes. That's why the athletes can't sell their own autographs.