Read the Sunday Chicago Sun Times, September 24, 2006, page 76A for a very good article on the importance of high school students marketing themselves for collegiate opportunities. The article effectively makes the point that marketing is an essential ingredient for high school students interested in playing at the collegiate level to be aware of. The use of technology is briefly mentioned as now beginning to impact the college recruiting game. I believe it is essential for a high school student to have an online profile that is working for them 24/7, 365 days a year.
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