What do letters mean? A lot depends on the school and the requirements they use for mailings. Like business, the letter is a marketing tool. In my opinion a letter is at the bottom of the totem pole in the recruiting scheme. Not to say they aren’t important, but many colleges “mass mail” letters in hopes that players will respond. Smaller schools don’t have the resources or the manpower to effectively recruit quality players. Instead of hiring a recruiting coordinator, spending $200.00 on airfare, and $250.00 in motel bills/meals to see one prospect, they could invest $400.00 in postage, use a student to “stuff & lick” the envelopes, and send out over a thousand recruiting letters. My son received hundreds of letters during his junior and senior years of high school. Most were from schools we had never heard of. How did these colleges target my son? In his case I felt as if showcase appearances and rankings on Baseball America generated the majority of these letters. High school coaches are also targeted to supply names of their players so colleges can start a recruiting campaign with those players. Summer teams also provide rosters to different colleges for recruiting purposes. College coaches exchange information on high school players. There is a grapevine with lots of information floating around on high school players. While I downplay the importance of a letter from a college, if a player has a desire to contact a school that had sent him a letter, this is an indicator that the coach would talk to him. After all, the coach did initiate the contact by sending him a letter. A letter, while it does not mean a great deal initially, is at least an invitation to start a recruiting discussion with the college.
Best of luck,
Fungo