My son sends a Fall and Spring update to all the coaches and schools on his list.In these updates he includes academic progress(GPA,AP or honors classes, SAT & ACT test dates and scores if available, recent transcript ), athletic progress which includes any honors or achievements that he has earned,high school team/travel team info(coaches name and where they played college and or pro ball,quick recap of how the team did, etc) He also includes a links section which includes, high school/travel team schedules,video clips(youtube,berecruited,Perfect Game,Stanford Camp, etc).
He started doing these updates at the end of his freshman season(he's now a junior) and they have been effective.Many coaches reply to his updates and they all watch the video clips.He is definitely on the radar of a bunch of schools.
In my opinion the updates and video links work, and this strategy(learned on this site) is a great way to generate initial interest.It's not the end all since coaches do need to see the player with their own eyes perform on the field.To me,the updates and video links are like a business card for the player.It won't necessarily get them recruited, but it will help open doors.
I would continue sending the updates to coaches on your son's list even if they stop or do not respond.Often times they do read the updates and don't respond right away.I'll give you a recent example.
My son has been sending regular updates to all the coaches at a well known D1 academic and baseball school in Virginia since the end of his freshman year.My sister lives there so my son included this school in his list. He never heard anything from them not even a generic camp invite.In December,out of the blue,came a letter on school stationary from the head coach of this school ! Included in this letter was a form for his high school coach to fill out and send back.Very cool ! This letter was completely unexpected and it just goes to show you never really know who is watching or reading for that matter.Even if nothing ever becomes of this,my son will always have this nice letter from the head coach
I want to give a big shout out to Blue10 and FenwaySouth. They both encouraged me to have my son include the IVY schools in his search.He was never interested in the IVY schools,but after I explained to him what Blue and Fenway told me,he reluctantly included those schools in his updates.Well,about 3 months ago my son decided that he IS interested in the IVY's after all.He's been getting regular emails from a few in particular and he's glad that he included them in his updates.It also helps that 2 of his high school teammates from last season are now playing at IVY schools.In fact,one of them is now a teammate of FenwaySouth's son
Continue to be persistent and everything will work out.I myself don't know where my 2014 son will eventually land.However, I have learned that if a player has excellent grades and great character he WILL have lots of choices.
Also,It doesn't hurt to blast a homerun in a CIF semi final game that was captured on video either
Good luck and I hope your son has a great spring in the classroom and on the field !