A very effective marketing tactic

quote:

Originally posted by Rob Kremer:
One of the first rules of marketing is to know your target audience....

My son is on the recruiting mail list for Pepperdine. A few months ago they started sending, one at a time, letters counting down the top "15 reasons to go to Pepperdine."

He just received #5. It read, simply:

Pepperdine student population: 65% female, 35% male.

They sure know who their customer is!

They also should have included a picture of the pool with the nice lawn that the co-eds hangout at. The coach who took us on a tour of the campus was so proud about the fact that he "had" to drive by it each day as he is going to the baseball field and was selling the facts about the student population

That was reason #9!

Rob,

Please stare at this for five minutes.....


Now.....listen carefully.....the image below is NOT beautiful....not beaiutiful....not beautiful......noooooooot beauuuuuuutifuuuuuullllll.......


....now listen very carefully, Rob......your son is appalled by Pepperdine coeds......appalled.....appalled.......aaaaaappaaaaalllllled.......


......Rob?.....Rob?......good, you're still with me.......now, here's what I want you to remember when I snap my fingers......"Must Go to Texas....Must Catch Krak's Kid".

SNAP!!!

Okay, Rob, we're all done here. Thanks for stopping by.........MWA-HA-HAAAAAAAAAAAAAAAAAA!!!

quote:

Pepperdine student population: 65% female, 35% male.

65 + 35 = 100% Come on now! Rob you're talking Califorina here --- where is the "other"?
Fungo

When catcher #1 toured the college he ultimately chose, the tour guides were not baseball players, but two extremely attractive co-eds, one volleyball player, one cheerleader. The head coach told me that the girls were the (new, young) assistant's idea and they both grinned. That, along with the other "fit" things, made it an easy choice for my son!

My son is getting the same stream of "Reasons" from Pepperdine (which oddly enough are very much like the ones from their conference rival USD).

I keep waiting for the reason that talks about Pamela Anderson as their number 1 fan...

When you look at most colleges now you see these 60 girls/40 boys numbers. It is a complete flip from 1975 stats.

This is why they have to have more ladies teams even if they don't play the sport they get scholarships

Ha Ha Krak! I just saw this tonight.

That was VERY well done - and funny!

.
Now THAT is an unfair recruiting advantage...and should be investigated by the NCAA Committee immediately...

...Where do I sign up?

44
.

quote:

Where do I sign up?

Hmmmm .... I wonder what Mrs. O44 would say about that!

Don't forget that Pamela Anderson is the "Team Mom" and her boys are the batboys!
http://www.cstv.com/goingyard/2007/05/02/