I agree with no-e2 except I personally like the eye of the tiger music when followed by --- War Eagle!
Like no-e2, I would have a tape or a DVD available to send because a situation could arise where a coach could request a tape. While I did make one for my son I never did send one out. (I made it myself) If you cannot make one yourself I think I would go to the high school administration and ask them if they have someone on staff or maybe a student that could make a tape. Personally I wouldn’t invest more than $25 to make a tape and wouldn’t be too concerned if I didn’t have one. Warning: There are people that make “player videos” and push them as an effective marketing tool. I wouldn’t use them. I think seeing your son in person at a showcase or at a game are the most effective marketing tools available. You need to get your son on the same wavelength as the coaches, and most coaches are not caught up in video marketing. Most want to see the player in action. If you want to create some interest from coaches you can have your son to start a letter campaign to selected schools.
Fungo