I can give you a good example of where a major can have an effect on recruiting.
I was interviewing the assistant director of financial aid at a D1 school recently and we were discussing financial aid, acceptance and recruiting.
Many schools ask applicants to apply to a specific "school" or major i.e. English, Business, Nursing.
Because some programs are more popular than others, this has an effect on the number of applicants. The school I spoke to had an extremely popular engineering and science program and thousands of applicants applied to these two majors making acceptance more difficult to that particular school/major.
The college's arts and education department didn't have the popularity of engineering or science so the school was trying to increase enrollment in arts and education. How does a school do that? Easy, offer more financial aid to students applying to those majors as an incentive to come to the school.
Since getting into this school is very competetive, what types of students the school is looking for can have an effect on coaches. Many coaches work with admissions and the financial aid department in order to find out what the school is looking for in a particular year.
If a coach has two potential recruits of similar talent both interested in the school and one wants to apply to the science department and one wants to apply to the arts or education department, in this case the latter (the arts and education applicant) may not only have a better chance at getting accepted, but a better chance at receiving more financial aid and grant money (assuming their grades warrant such money). This is a win win for the coach and the recruit because the player may have a much better shot at acceptance and pay less money to attend the school.
Many times you can tell what types of students a school is looking for in a given year by their promotional material. If there are test-tubes and bunsin burners on the covers of their catalogs, they may be trying to attract more science students. If there are stock charts or graphs, they may be looking for more economic or business students. And so on...
Dave G
http://www.varsityedge.com