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Is anyone else disappointed in MLB for their publicity stunts in Japan and LA?
I'm not at all disappointed in the publicity stunt in LA. All the proceeds went to ThinkCure, an offshoot of the Jimmy Fund which sponsors cancer research in children. Baseball would be better served to participate in more of these publicity stunts in the preseason.
From mlb.com:
ThinkCure, launched in July 2007 by the Los Angeles Dodgers, the McCourt family, the City of Hope, and Childrens Hospital Los Angeles, is a charity whose purpose is to raise funds to support cancer research, and whose mission is to find a cure for cancer. With ThinkCure, its sponsors hope to create a civic entity, the strength and success of which will be generated by a broad foundation of motivated support, inspired by the search for a cure for cancer, and built upon by the passion of all those who have been touched by the disease. Ideally, like the Dodgers, ThinkCure will become the property and concern, not of its founding sponsors alone, but rather the entire Los Angeles community.
There is a precedent for a partnership between a beloved sports franchise and those dedicated to finding a cure for cancer. The Jimmy Fund, launched in 1948 by the Boston Braves (later the official charity of the Boston Red Sox) and the Variety Club of New England, in conjunction with Dr. Sidney Farber (founder of the first hospital unit devoted exclusively to caring for children with cancer), is one of the most enduring and successful charities of its kind, having united New England in the search for a cure for nearly 60 years now.
ThinkCure will create a similar dynamic in Southern California by combining its reach as the official charity of the Los Angeles Dodgers with the world-class research of both the City of Hope and Children’s Hospital Los Angeles, and by galvanizing the community to find a cure for cancer and eradicate this disease.
For more information about ThinkCure or to make a donation, visit
www.thinkcure.org or call 866-554-CURE (2873).
