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FSMjunior and RJM are right on this. The Red Sox/Fenway brand has to continue to compete with the Evil Empire on every level. Cross promoting with commie kickball at the height of Word Cup interest makes sense.

Not only are The Sox a great baseball team, they are a great business that has worked it's way into every aspect of life in New England and a good part of the country and the world.
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Not only are The Sox a great baseball team, they are a great business that has worked it's way into every aspect of life in New England and a good part of the country and the world.
All the money spent on Dice K was about a lot more than a starting pitcher. The Red Sox pulled the hearts of the Japanese away from the Yankees and Matsui. From a business standpoint it's been a very successful investment.
Last edited by RJM
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Originally posted by GapFinder:

Not sure calling it a brand is in order yet. They need a few more rings before they can say that.

Isn't Hockey just Commie Kick ball on ice?



The Cubs are a brand and they haven't won a World Series since Abner first hit a rock with stick. I think the Red Sox qualify as a brand. Most may be on a band wagon since the two World Series wins but they are still very popular.

And I've never heard anyone compare hockey to socker. Hockey is not a third world sport.

I've always said that baseball is the greatest sport but hockey is the coolest.
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And I've never heard anyone compare hockey to socker. Hockey is not a third world sport.
S0ccer is the biggest and most popular sport in the world. The World Cup is much bigger the the World Series and Super Bowl. Hockey is mostly regional due to whether or not kids grow up skating. When Gretzky went to LA and Modano went to Dallas there was a boom in the building of skating rinks and interest in hockey where it typically didn't exist. The building of rinks and interest in warm weather areas has waned.
Last edited by RJM

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