To begin with, I'd like to say thank you to all you hsbaseballweb fans. I apologize if we have caused any inconvenience or if there have been any misunderstandings. You've given us some great support over the last year, so I feel like I should explain our situation in a little more detail.
First I'd like to clarify one thing. Through emails several people have asked why in the world we would choose to suspend printing right in the middle of the baseball season. The simple truth is, we didn't have a choice. Our original investors made a decision that they could no longer support us. We didn't receive word about this until literally a week or so before we went to print with our last issue (the college/high school preview). Through December we were told that we'd be funded for another year, but for whatever reason that changed. So, we were given about a 30-day notice to come up with new investors, which we were unable to do. Therefore, we've had to stop for now and reorganize.
Through our first year of printing I think we got off to a great start with the actual content of the magazine. Thanks to a lot of hard-working writers around the state, we were providing some pretty good baseball coverage. But admittedly, we made two mistakes on the business side, which contributed to us being in this situation.
The biggest one was we just tried to do too much too soon. I was set on providing as much content as possible, thinking the advertisers would jump on board. That's great for readers, but tough on the bank account. What I should have done is started smaller and then increased pages as the advertising came in. I can't tell you how many times we had companies tell us, "we love what you're doing, but we're not going to advertise right now." Two major equipment companies told us that they would definitely advertise with us at some point...and we're still waiting. That's just the nature of the business, I guess.
The second mistake was trying to do run a magazine of this size on a part-time basis, really nights and weekends. So much of my time was spent with the actual production of the magazine that not enough time was spent marketing, selling, getting out to games, talking to people, etc.
With all that said, we're not giving up. I do feel like there is a market for Total Texas Baseball. You all have helped prove that. What we plan to do is restructure the way we do business. We'll have to cut back on the page count at first and use that cost savings to bring on sales/marketing help, which will hopefully allow us to steadily grow.
The good news for the future is nearly all of our current advertisers have said they'll return and many subscribers have said they'll be back. And, we do have some possible investors we're talking to. This is a dream we're not ready to give up just yet, so we're still working hard.
As the old saying goes, "if I only knew then what I know now..." I definitely would have done things differently. But, the lessons learned should allow us to come back even stronger.
If you have any questions or comments, don't hesitate to contact me at info@totaltexasbaseball.com. Again, we really appreciate all of your support.
Thank you,
Kurt