Spend as much time on those campuses as possible. Keep in mind that there is not a single college in the country that isn't FUN on a Friday night. So be sure to visit those schools during other times.
Audit a class or 5.
Talk to as many students as possible. Be sure to talk to both athletes and non athletes. Keep in mind that every kid is 1 ACL away from being an "ex" athlete.
Eat in the cafeteria.
Obviously stay over a time or 2. Try to do it with the team and maybe with a friend from home that isn't on the team.
Talk to some professors. While you are at it maybe a dean or 2.
Meet the academic advisors.
Go see several games. Go see several practices. Sometimes let coach know you are coming. Sometimes don't.
Funny how so many people I meet put more time and effort into shopping for a car then researching where their child will get a degree from. I'm not accusing you of that. Just pointing out that this decision is bigger then just what uniform he'll wear. It should be treated that way.
If all else fails go to the school with the best reputation for "hot, rich girls"! BMW's and Lexus are good signs!
Rich
www.PlayInSchool.com
www.twitter.com/PlayInSchool