Can't say that I am really in the know other than to tell you what I have observed on two trips to ASU for summer games the last couple of years.
(1) Fabulous campus. Compact but still did not feel confining. Beautiful mountains all around. Set right next door to nice little downtown area.
(2) Fabulous baseball facility. Top of the line in every respect.
(3) Fine academic reputation. If you look at the numbers (average GPA and SATs of incoming frosh) it is clear that ASU ranks with the better public schools in NC. It may not be Duke, Wake, Elon, or UNC Chapel Hill, but it would appear to be close to UNCW and NCState, and ahead of the other UNCs and ECU.
(4) Beautiful area, especially for a student who enjoys the outdoors. The mountains and rivers are endless out there.
(5) Offers quality football to go along with all the other sports, which is something many UNCs do not offer. That Saturday afternoon football experience is important to some kids, and ASU offers it (along with a beautiful football stadium).
All-in-all, a first-rate public university.