The tag line to the commerical is "It's a whole new game". My take on it was Gatorade's attempt to usurp/use baseball's popularity in this country so as to sell/promote s****r (carrying it up through baseball's bootstraps and/or at the expense of baseball) and to get more viewers for the world cup and, of course, thereby sell more Gatorade. I also think the implication of the commercial is that s****r has "taken over" (It's a whole new ball game"). From this standpoint I did not care for their use of the song.
As to the discussion that has gone on beyond the commercial, Clearly s****r is played worldwide and arguably the world's most popular sport. It is very simplistic, easy to learn its rules (except maybe offsides), takes little to no equipment/cost/expense/organization as compared to baseball, football, hockey.
I personally don't see it as an equal to other sports in terms of the range of skills needed, if not the sheer courage it takes to play other sports. Typically it reminds me of a glorified game of keep away with some aeorobics thrown in. I guess with that said, I don't have a tremendous respect for the sport.
My gripe with the sport at a more personal level is that in most any community I have observed where s****r and any other "field" sport is played and share fields, s****r basically destroys the fields for any one else's use and AYSO demonstrates, in general, quite a "holier than though attitude" about the issue. IMO, they also encourage mediocrity in the fashion they over promote the "everyone is a winner" politically correct mantra.
At the bottomline, until they figure out a way to increase scoring (most easily done by droping or modifying the off-side rule) and figure out some time out system to allow for commercials and more TV coverage, s****r will always be a second banana attraction in the US.
All of you who have a gripe with gatorade take the commercial too far.
If they want to make themselves look foolish let them, many in advertising do not think twice about this kind of thing. Many of you are saying s****r is not a real sport - or a s*** stain compared to baseball, that's your opinion, but if one silly (non-racist, pro american) commercial offends you then maybe you can just go buy some powerade.
If they want to make themselves look foolish let them, many in advertising do not think twice about this kind of thing. Many of you are saying s****r is not a real sport - or a s*** stain compared to baseball, that's your opinion, but if one silly (non-racist, pro american) commercial offends you then maybe you can just go buy some powerade.
IMO.
Gatorade tastes good. I like to drink it when I am thirsty.
And s****r sucks. I rather watch paint dry.
Just my opinion.
Gatorade tastes good. I like to drink it when I am thirsty.
And s****r sucks. I rather watch paint dry.
Just my opinion.
I think you're right, HeyBatter: without commercials and more offense, it will be difficult for futbol to catch on in the US (leaving aside whether commercials and rampant offense are good things 
)
The 'everybody plays, everybody wins'/beehive ball mentality in the youth game is, oddly enough, also a US product. Kind of laying the groundwork for s****r to be taken lightly here.
Your 'keepaway with aerobics' description (
) reminded me of the Brits' description of American football as being, indeed, 'very American': random acts of violence interspersed with committee meetings.
)The 'everybody plays, everybody wins'/beehive ball mentality in the youth game is, oddly enough, also a US product. Kind of laying the groundwork for s****r to be taken lightly here.
Your 'keepaway with aerobics' description (
) reminded me of the Brits' description of American football as being, indeed, 'very American': random acts of violence interspersed with committee meetings.quote:Originally posted by Orlando:
Your 'keepaway with aerobics' description (
O - LOL - That is a good one!!!
quote:I rather watch paint dry.
If you ever move to Houston, I may have a job for you.....would you watch epoxy dry (cure)? Great hours......bring a magazine.